Eric Finkelstein leads branding, positioning, and market campaigns for van der Becq's clients. He brings over 30 years of creative experience in branding, creative advertising, design and ﬁne design, art direction, multi-channel advertising campaigns, space planning, construction, interior and environmental design. A true creative, he was the Executive Creative Director for Leo Burnett and Grey Worldwide. Eric captained global brands and campaigns, including: McDonald's, Kellogg's, Raisin Bran, Special K, Eggo Waffles, Lee Jeans, Globalstar Satellite Phones, Phillip Morris, Virginia Slims, IDT, Thelonius Monk. Eric broke a 40-year-old self-imposed liquor industry ban on TV advertising, by being the ﬁrst to create and run 30-second spots for Crown Royal Canadian Whisky, changing the advertising landscape forever. Eric also changed the landscape by bringing a historical brand back to life, Thomas Register, a 100-year-old publisher.
Awards Eric has won include the Effie, the highest honor in the industry, Ad Age Creativity awards for Best Spots, New York Festivals Prizes for Print, and many other industry awards.
Eric also has over 13 years of residential property development and ownership experience, generating total sales in the mid-8 ﬁgure dollars.
Eric is a globally-ranked long distance swimmer, among other athletic pursuits. Eric enjoys playing the congas in live venues.
Eric holds a BFA from the Parsons School of Design. He is ﬂuent in Common Sense.